Wal-Mart in Germany: The Retailing Challenges



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Code : COM0084

Year : 2005

Industry : Retailing

Region : Germany

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: By the end of 2004, Wal-Mart had a marginal presence in Germany with 2% in the retail food market.

Even with 91 supercentres, Wal-Mart was facing problems trying to integrate its operations in Germany and was also finding it difficult to adapt itself to the local culture.

Besides, strict government regulations in the retail sector were hampering its expansion.

Pedagogical Objectives:

  • To highlight the strategies adopted by Wal-Mart to overcome the retailing challenges in Germany.

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    Keywords : Wal-Mart; Germany; Retail industry; Hypermarket; Kay Hafner; Every Day Low Pricing (EDLP); Managing in Troubled Times Case Study; Interspar; Zoning regulations; Culture clashes; Restrictive shopping hours; Supply chain and distribution system; German retail laws and regulations; Wertkauf; Merchandise vendors

    Contents :
    » Wal-Mart in Germany
    » The Retailing Challenges in Germany


    Case Introduction >>


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